As freshmen begin the orientation process for life on campus, most find themselves for the first time as the sole decision-maker for many of their own health issues. There are several key health/lifestyle challenges most likely to impact the student’s quality of life experience and academic success during the critical first years of University. Those issues are ones of diversity, healthy living, and drug and alcohol abuse. Students making informed decisions relating to these challenges are more likely to be successful in the University environment as a whole. This project explores the use of mixed media and associated narratives to capture young people’s interest in health and lifestyle messages. This presentation will describe the approach to the problem and share the current data gathered related to effectiveness of the message delivery. It will provide tips on how to design and execute a project of this scope, with this audience.